Consumer behavior blogs Essay Example | Topics and Well Written Essays - 1000 words

Consumer sort blogs - Essay ExampleIn a perfect market structure, some(prenominal) things affect a buyers preference. Study of what buyers prefer is a field known as marketing psychology. According to this type of psychology, a buyers preference may be low-level on personal, social or psychological reasons (Dholakia, 2012).Production companies and businesses use two major research methods in order to determine the pick up of a product from consumers. The two methods include secondary research and first research. Secondary research is dependent on already existing information to predict the market demand for a given product or service. Primary research on the other hand depends on the producers personal research using questionnaires, surveys etc (Belch, 2004). In the subsequent blogs, we are going to figure how psychological, personal and social factors affect a consumers behavior.In the previous blog, I introduced the concept of consumer behavior and the factors that affect a c onsumers preference to accredited goods as opposed to others (Blog 1). In this part, I lead be looking at the psychological effect on consumer preference. Before a consumer opts for a certain preference, there has to be a psychological intention attached to the head (Poiesz, 1993). The consumer internalizes on the value of the item towards satisfying their desire and decides what best suits them. An example of the latter is a consumer that likes to look elegant and classy she is apparent to buy the latest limited edition channel, Versace or Louis Vuitton products as opposed to upcoming designers. The consumer has the psychological intuition that wearing a well-established designer satisfies her desire.The psychological effect on consumer behavior is largely dependent on perception. Most companies looking to sell their products realize that psychological perception is the key to capturing a large consumer base. advertising in the mainstream media